Importance Of Customer Service And Quality Control Tourism Essay

Importance Of Customer Service And Quality Control Tourism Essay Customer service and quality control is the most important part for the hotel business industry. The value of excellence in customer service will be acknowledge by this hotel. This hotels management will be introducing quality in customer service. The proposed hotel concept will definitely meet the customer satisfaction and will have satisfied customer. To ensure and keep the quality expected by now days customer, there is two aspects of quality in general with particular attention, design quality and the quality of conformity with design. The design quality is a concept implying the presentation of service directed to the needs of customer and hotel can satisfy customers demands. Our hotel will do market research in order to determine who their customers, and which of their demands require special attention. The quality of conformity with the design completes the first aspect because it represents the level to which service meets the demands of the market. The quality represents the satisfaction of the customers needs and in order to achieve it and keep it in time, we not only need a continuous research into the demands of the customers but also of our own capabilities. Such an approach would ensure the pursuing of constant improvements according to the demands of customer. Service concept This hotel will apply different method to improve their customer service . The delivery of service in this Hotel is dynamic and interactive in process based on the customers perspectives that is much more than trade of payment for a specific service. These features of this Hotel services are heterogeneity, perishabilty and simultaneity that always demand customers to be involved actively in supporting this established service value, through getting their own food in the buffet are, collaboratively working with the service staff and cooperating with the hotel management. There had been a volume of strategies applied by the hotel in order to evaluate the feedbacks of the customers about the service quality. From the implementation of information technology, market researches and some global businesses that puts excellent quality into customer service in order to achieve positive results (Ford et al, 1998). This Hotel will be aspiring to add its values to make the hotel a great place to relax and do business. The hotels core value is We achieve, cope, and exceed our consumers expectations. We will have the commitment for excellence and will provide the highest standards of fairness and integrity. We value the ideas, culture and diversity of people (BHA, 2002). While the advantages of the customer service quality have been recognized already, it is valuable to focus on the customer service quality which is dependent on the seminars, quality of trainings of a firm that experiences on the stages of exerted collaborative efforts. We respect the value and dignity of our customers as we develop our communities through motivating innovation, change and accountability. As we search for growth and knowledge by training. Guest Satisfaction Satisfaction of a customer is a business philosophy which tends to the creation of value for customers and demonstrating ability and responsibility to satisfy their needs. Quality of service and customer satisfaction are critical factors for success of any business (Gronoos, 1990; Parasuraman et al., 1988). As Valdani (2009) points out: enterprises exist because they have a customer to serve. The key to achieve sustainable advantage lies in delivering high quality service that results in satisfied customers (Shemwellet al, 1998). Quality of service and satisfaction of a customer are key factors to obtain competitive advantage and keep good relationship with customer. For management team of a hotel Nowadays one of the biggest challenges in the hotel industry is to provide and support customer satisfaction. Quality products and service is main requirements for customer in the hotel industry. The starting point of business is customer satisfaction. customers higher commitment and increase their return rate depends in positive relationships with the customer. Long-term and reciprocally advantageous relationships between customers and the hotel is becoming progressively important because of the highly positive correlation between guests overall satisfaction levels and the probability of their return to the same hotel (Choi Chu, 2001). management thinks that the hotels employee relations are good they will deliver satisfactory service to the guests. Hotel is dedicated to organize the pace for the hotel industry, increasing the bar on how it develops. Established according to diversity, the firm states that is the core values of the company in order to make an environment to make customers happy. It blends and mines the skills of its staff all over the world and takes care of their hotel guests. It is a commitment that starts at the top management, but also contributes to the tasks of each staff Our staff will do everything to ensure that you leave our hotel happy, so if there is a complaint, it is addressed with the utmost of haste. If your complaint remains unresolved or you leave disappointed, any one of our staff can invoke the 100% Guest Satisfaction Guarantee. This means that you will not have to pay for your room or the service in question. Our staff will do everything to ensure that you leave our hotel happy, so if there is a complaint, our customer service team will handle the complaint as soon as possible. If customers complaint remains unresolved or customer leave disappointed, any of our staff can solve the problem ,This means that you will not have to pay for your room or the service .To keep you coming back time and again, we strive to provide an exceptional service level at all times. This is our promise to youà ¢Ã¢â€š ¬Ã‚ ¦ or your money back. Location The hotel will be located in heart of Birmingham where the close attractions include Bullring shopping centre, Birmingham royal ballet, Alexandra Theatre, Sea life centre and international convention centre. Main reason for booking a hotel room in a culturally established in western country and any hotel located to numerous sightseeing places and attractive visiting sites is a fast-look(Nadeau and Ryan, 2010, p-444). The guest can make the most out of their day, in this Hotel in Birmingham. The guest can go back to the hotel after spending the entire day with colleagues, family and friends, have a slumber party, have fun the comfortable amenities of the hotel. The basic hotel feature will be the city centre location that will be nearby Bull Ring wonderfully located hotel in the second largest city of England in Birmingham.. The hotel location will be very convenient for all the guests and visitors due to the short walking distance towards various attractive locations including the Na tional Sea Life Centre, National Indoor Arena, Colmorow Business District and International Convention Centre. Other entertainment, shopping and dining venues will also be closely available such as the Mailbox and Bullring. Additionally, the hotel location will also be convenient for traveling due to Birmingham International Airport around twenty minutes drive and Train Station that are closest to hotel with five-minute walk. Front office The guest services and front office are the most important part of a Hotel. As the representatives for the service keepers and experience if the main keys to their guest drivers satisfaction, these two departments are crucial to the continual efficiency of the brands, company and hotels in general. The guest services and front office provide the consistent guest relation, with the most miscellaneous operating experience in this Hotel in Birmingham. The guest service and front office are related avidly to service quality and the much information that establish comforting and warm memories to the entire visit of the guests. They make sure that their guests are comfortable while far from home; even if they are there for leisure, travel of business (Hannan and Freeman, 2000). The Front Office Department will have: Reception Guest Service Offices Bell Services Reservation Operators Executive Club Health and Recreation Centre and Business Centre. Our hotel will provide guest assistance with luggage, transportation etc.The reason of the Front Office Department is to provide guests assistance with luggage, transportation, information concerning the hotel and the city, and any other service arrangements needed during their stay. Staff of the Front Office Department often provides the first and last impression of the hotel to our guests. It is therefore vitally important that employees display a prompt and courteous attitude to all guests and demonstrate the excellence in service. Manager of the front office who will come under the direct supervision of the Director of Rooms and supervises the Front Office Department. Hospitality, warm welcome is very essential. Management team in front office will provide first and last impression. They will try to have longest contact with guest, Long term service, recognition of repeat guests, remember names, guest histories. Staff will be trained how to upselling or suggestive sell to a customer(eg. Suggest deluxe or suites). Housekeeping concept in hotel This hotel will be experiencing in housekeeping operation in the hospitality industry and effectively managing the housekeeping function and staff. The management team of the hotel will develop procedures, service standards and operational policies, planning and implementing effective control. Excellent relationship building and vendor negotiation skills and will provide soft skills training for all levels of manpower and managing large teams and motivate the team members which will meet the customer satisfaction. Core member of the team will involve in the planning and setting up of housekeeping department at this five star hotel and spa and relationship with team members to create a harmonized work environment and eye for detail combined with skills to plan and implement novel ideas that increases customer satisfaction. Most of the hotel have this problem, Pillow Cases Off, She et Off Bed or dirty, Lift Mattress Foot, Lift Mattress Head, unclean toilet , tiles, not been vacuum, unclean carpet, unclean bath,sower , not stoked up, unclean curtain etc. In our hotel in Birmingham we will make sure all the staff been trained properly about hospitality , service, deal with complains, customer needs and the above issue, we will try our best not to happen the above issue in our hotel Bedroom concept As a five star hotel will have luxury bedrooms and bedroom service. Normally hotel rooms are divided into six types: one bed room, two double bed room, two bed executive room, king bed room, king bed executive room, and suite in order to meet customers satisfaction this hotel will have 28m by 2 spacious rooms that features the signature of their brands with the ceiling is about three meters highs, ultra comfortable bed and oversized pillows as well as the roomy bath amenities and walk-in showers made by Bliss Spa. Each room is equipped with supplementary wifi Internet and a plug and play connectivity, which links most computer devices to the 42 inches LCD TV, turning the guest room into a high technology office as well as entertainment room. Quality Control Quality control is the case of failure of many hospitality organization. Quality control is relatively easy to manage. In our hotel we will make sure quality is gone be on top of the range. the importance of the effective management of the delivery of quality service is becoming more evident throughout all aspects of the service sector and especially in the hospitality industry. The quality of service in hotel industry is an important factor of successful business. Existing trend of complete quality management in hotel industry ensures the achievement of competitive advantage of hotel companies. Similarly, the Ritz-Carlton hotel company, the recognized leader of the quality movement in the hotel industry, employs gold standards(their credo, motto, and basics) to communicate their commitment to quality service. Express Laundry Most probably in our hotel average guests stays at a hotel around two days, which makes getting laundry done a complicated matter. But our hotel will have Express Laundry. All shirts, blouses, socks, underwear, pants and other pieces of clothing, handed in before 8 p.m. will be returned fresh and clean that same evening. Check in and checkout This hotel will have a excellent check in system in place for the guest. The front office receptionist answer telephone and make reservation for the guest and will check the internet about reservation information . They also take messages and distribute mail both to guests and employees of the hotel. There is a special discount for the online customer so we encouraged our customer to book online. We will have a system to check out guest without causing any problem. Checkout procedures are essential for maintaining and growing our customer base that as the final impression that our customer will have of our hotel. We will ensure that our front office staff makes the most of this opportunity by developing a checklist for your checkout. This is one of way to meet customers satisfaction, keep customers loyalty. In our hotel there will a express check in and checkout system, so customer dont have to wait for check in or checkout in the front counter. Even with our improved departure process with Satellite Reception desks, some guests cannot spare the time to check-out in the morning. For our guests in a rush we offer Express Check-Out to save valuable time and ensure an efficient and accurate check-out, by offering the options of sending invoice by email, mail or a quick pick-up at the reception desk Bar service We will have bar area for the customer and there will be a restaurant in the same floor with open kitchen so customer can see directly how we take care of our customers food. We will have a live music show for our customer in every weekend and drinks for our customers and also open to public. We will have A large screen led TV on the other side of lobby. Sometimes, customers can watch football match whilst enjoying meal. High speed internet access This hotel will be providing high speed internet connection and hotel will have this following facilities:   Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ¢- ª High-Speed Internet connection in the entire building including the common areas.   Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ¢- ª Automatically assigns IP address via DHCP (Dynamically Host Control Protocol).   Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ¢- ª Always-on Internet no dialup just plug in and start to browse.   Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ¢- ª Each room is on its own Virtual Local Area Network (VLAN) connection thus protecting your data from other users.   Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ¢- ª Public internet protocol address assignment for VPN access.   Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ¢- ª Firewall protection.   Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ¢- ª 24 hour support service for technical assistance.   Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ¢- ª No additional software required to connect. Conclusion As the customer service quality is affected by different elements such as hotel management and staffs , in the case of this Hotel, it will be obvious that solely the training is not enough for excellent service quality (Ford et al, 1998). . The dedication to adaptability and leadership of the management on change are also valuable to service quality The possibility and feasibility of establishment of a new contemporary hotel in Birmingham will be successful. This new concept of the hotel is designed and planned with the new planning and designing in order to make the guests stay very comfortable with confidante and with satisfaction. This hotel in Birmingham Will be giving sufficient power to effectively contribute customer satisfaction.

Newspaper Report On The Conviction Of Macbeth :: essays research papers

Topic: If macbeth was still alive show a newspaper article showing the trial that would take place concerning his conviction of murder (INSERT TOWN HERE) - After a long and arduous trial, MacBeth was found guilty by the Brisbane Court House yesterday. The former King of Scotland pleaded not guilty in the (INSERT TOWN HERE) sittings of District Court to murder and premeditated murder. It was revealed by the defence, that MacBeth was a former battle hardened soldier, who was given the title ?Thane of Cawdor? for his glorious effort on the battlefield. It was also portrayed that MacBeth was a character who set aside concern for his own life, a trait that was quickly dismissed by the prosecution throughout the trial. It was heard by the jury that, when MacBeth was returning from the battlefield to Duncan?s camp, he first encountered the mysterious and enigmatic three witches. It was here that the prophecy of MacBeth becoming king was announced by the witches. MacBeth testified upon hearing this, that he disbelieved the allegation. However witnesses put forward that when MacBeth arrived back at his castle, he was overheard conspiring with Lady MacBeth regarding Duncan?s murder. Further into the trial it was exposed that MacBeth could not become king, as the Scottish lineage to the throne moves from father to first-born son. However, members from within the same bloodline could lay claim to the throne if Duncan had no living sons. The prosecution then brought forth D.N.A evidence, which revealed that MacBeth was in fact Duncan?s cousin. Since Duncan had already named Malcolm the heir to the Scottish throne, Duncan had to be murdered. Information gathered from a nearby witness shows that at the hour of 12:45 am, Duncan the former king of Scotland lay peacefully in his humble chambers. The prosecution revealed that the servants guarding the kings? bedroom were drugged in order to gain a silent entry. MacBeth then quietly crept towards the king lying asleep. From the evidence revealed in the autopsy of Duncan, and the statement given to police by witnesses, it was discovered that he was stabbed a total of seven times in the chest area causing death to the victim. With murder weapon in hand, MacBeth then continued to murder the two drugged servants to ensure total silence on their part. A well beloved and honoured king now brutally dead. It was then conveyed by the prosecution that MacBeth proceeded to blame the deaths, on the two dead servants.

‘George’s Trains’ Working Capital Essay

George’s Train Shop is a family owned business that focuses on the sales and repairs of train toys. George is running a profitable business, but as he is aware of my MBA Managerial Finance class, he has asked for advice on his working capital practices. Although George is currently enjoying the benefits of a profitable business, there are opportunities for him to expand his business ventures. This first starts by dissecting degree of aggressiveness in working capital practices, current capital budgeting practices, and areas where he can improve in both arenas. In addition, careful management of the company’s cash flow will allow George’s Train Shop to explore other business opportunities for growth as well as flourish with increased.Alshubiri investigated the relationship between the aggressive/conservative working capital policies and the impact on profitability and risk. The study indicated a negative relationship between the profitability measure of firms and banks and degree of aggressiveness of working capital investment and financing policies (2011). Aggressive working capital policy is one in which you try to squeeze by with a minimal investment in current assets coupled with an extensive use of short-term credit. Conservative working capital practices are those in which companies assure plenty of cash in the bank, warehouses are full of inventory and payables are all up to date (Bank, n.d.). In an attempt to cut expenses to a minimum, George’s Train Shop owner, George Olieux, manages working capital by keeping few inventory and reordering inventory when only 1 product model is left on shelf (Intelecom, n.d.). According to Bank, as you tighten inventory, your sales and accounts receivable might swoon because you could run short on product. Inventory shortages might result in lower revenue and collections as competitors with well stocked inventories steal your customers (n.d.). Moreover, you risk default and bankruptcy as you adopt more aggressive working capital policies, as tight inventories can lead to shortages and lost sales. Firms with aggressive working capital policies, such as George’s Trains Shop may not be able to generate more returns on assets by following aggressive approaches towards short term assets and liabilities. Capital Budgeting refers to the process in which a  business determines whether projects are worth pursuing (Byrd, 2012); however, because the amount of capital available at any given time for new projects is limited, management needs to use capital budgeting techniques to determine which projects will yield the most return over an applicable period of time (Investopedia, n.d.). When Olieux acquired the business, it was heavily dependent on sales of classic Lionel trains, but when demand dropped, he had to make capital budgeting decision and invest in new product lines (Intelecom, n.d.). George Olieux explored other product opportunities by analysis of trends in the market. Because smaller trains and race cars were gaining popularity, Olieux decided to start selling race cars and smaller train models. The ability to identify which assets are expected to add value to the firm is central to the financial management role (Byrd, 2012). George’s capital budgeting technique included observation of market trends and pursuing assets, such as race cars and small trains, that were trending at the moment. Since George did not use popular methods of capital budgeting, including net present value (NPV), internal rate of return (IRR), and payback period, George had to take a conservative route by first exploring the success of just one race car product line. A potential pitfall George uses in current capital budgeting practices is the lack of a sophisticated measure of capital budgeting, such as the net present value. Such methods can measure which projects can add value to the business as well as compare various investments to one another. The Net Present Value method measures the dollar added value the investment will bring to the firm. It is calculated by taking the present value of future cash flows minus the initial investment (Byrd, 2012). George has statements from previous years that document cash flows and bu siness cycle trends. These statements include the timing and magnitude of cash flows, which include increased cash flows in the summer due to tourism, and reduced cash flows during income tax time. Using previous cash flow statements can help anticipate and calculate future cash inflows of a potential investment, such as the purchase of a Race Car or small train line, and can provide George with an accurate picture of the project’s Net Present Value. The lack of a cash cushion is one primary reason small businesses fail; therefore for small businesses, it is important to understand and manage the company’s cash cycle (Byrd, 2012). The cash flow statement records the amounts of cash  and cash equivalents entering and leaving a company, and includes three components by which cash enters and leaves a company: core operations, investing, and financing (Heakal, 2010). The operations section of the Cash Flow statement would include changes made in cash, accounts receivable, depreciation, inventory, and accounts payable (Heakal, 2010). This would include purchases of inventory and the sales of products/services. George keeps inventory levels to a minimum as an attempt to keep cash spending at a minimum, so frequent purchasing and selling of inventory is observed. The investing section of the Cash Flow statement would include George’s investment in acquiring the lease for the building and business, while the financing section includes loans for purchasing the business and interest paid on those loans. A company can use a cash flow statement to predict future cash flow, which helps with matters in budgeting (Heakal, 2012); therefore I recommend that George use the business’ cash flow statement in evaluating capital budgeting projects, such as the addition of Race Car and small train product lines, as well as other potential ventures. Moreover, I recommend George use the statement of cash flow to understand how much cash is generate and how much of that cash stems from core operations, such as the sale of specific product lines or the repair services offered. The management of cash is necessary to start, operate and expand a business. Before George can expand his business, he must prove to potential investors not just the profitability of the business, but the ability to pay short term obligations. By using sophisticated capital budgeting methods, such as the NPV, George can accurately asses the value added from potential investments. Through careful managing of cash flow statements, George has the potential to not just pay off short term obligations, but expand business ventures. Resources Alshubiri, F. (2011). The Effect of Working Capital Practices on Risk Management: Evidence from Jordan. Global Journal of Business Research, 5(1), 39-54. Bank, E. (N.D.). Aggressive vs. Conservative Working Capital. Retrieved on 9/5/2013, From website: http://smallbusiness.chron.com/aggressive-vs-conservative-working-capital-65216.html Byrd, J., Hickman, K., & McPherson, M. (2012). Managerial Finance. San Diego, CA: Bridgepoint Heakal, R. (2010). What is a Cash Flow Statement? Retrieved on 9/8/2013, from website: http://www.investopedia.com/articles/04/033104.asp INTELECOM. (Producer). Management of Working Capital Case Study: â€Å"George’s Trains†. [Video File]. Retrieved from the Intelecom Video Library. Investopedia (n.d.). Definition of ‘Capital Budgeting’. Retrieved on 9/6/2013, from website: http://www.investopedia.com/terms/c/capitalbudgeting.asp Palani, A. A.. & Mohideen, A. (2012). Impact of Aggressive Working Capital Management Policy on Firm’s Profitability. International Journal of Research in Commerce And Management, 3(3), 49-53.

My Favorite Movie Essays

My Favorite Movie Essays My Favorite Movie Essay My Favorite Movie Essay This movie described that the captain John Miller (Tom Hanks) was given a new mission when he was finishing his tough mission, landing on Omaha Beach in the World War? : To find and rescue the private Ryan (Matt Damon), whose three brothers all had been killed in combat. Miller obeyed the mission and took a small troop behind enemy lines to retrieve Ryan. With no information about Ryan’s whereabouts, Miller and his men moved from town to town, venturing deeper into enemy territory. Tragically, although the troop completed its mission, most of the troop’s members died, leaving just two people. There are three viewpoints that I want to share after I watched this movie. Firstly, why did eight men risk their lives to save just one? It costs co much that I think it is not worth them to do it. Specialist, we have to think of the benefit of whole country in the war, not only one person or one family; in other words, we should rather do right thing than do thing right. Secondly, Miller decided to let the German soldier live and walk away, the decision had been touched off a debate between the team. At last, it is ironic that the same German soldier, who he had set free, shot him. It is worth thinking about whether we should be a kind man on the battlefield or not. If I were Miller, I would have done my duty of soldier even the event in the war was so cruel. Sometimes in the war field, we have no choices. Finally, Ryan refused to leave and Miller unwillingly agreed and ordered his troop to help defend the bridge. They almost died in the battle that they protected the bridge, including Miller himself. I am very touched by the spirit that they would rather sacrifice their life to save more American soldier’s lives. I love this movie so much, not only it is a war film, but also it lets me think about my military service. I had been a commander in military, so I could realize why Captain Miller did the decision even if it was a dilemma. Therefore, the movie, â€Å"Saving Private Ryan,† is my favorite movie that is so good to see, I want to watch this movie again.

Euthanasia5 essays

Euthanasia5 essays The beliefs and views of our country are sometimes hypocritical and unjust. We have been educated with the idea that killing people is against our morality as well as our religious beliefs. However, there seems to be some instances when this rule does not apply. If one kills another in self-defense it is considered bravery, if a soldier kills an enemy in war it is considered courageous and honorable. On contrary, relieving a patient ¡s pain and desperate suffering by ending a patient ¡s life turns out to the human morality. The decisions that people make are always up for debate by anyone who has an opinion one way or another. The controversial issue of euthanasia has been going on for decades and as of nowadays, there is no end in sight. There are many views on the topic of euthanasia, some believe that decisions should be made of the patients ¡ best interest, while others insist that men have the responsibility to prolong others ¡ lives. Both sides have their own ideas to b ase upon, and this contradiction has brought along the topics for discussions. Some people believe that a person with an incurable disease or severe disability that turns life into pain or so burden that a meaningful and desirable existence has ceased, then this person should be allowed to die. Another argument is that the role of the physician is to do whatever is best for their patients. This could turn out to be a case in which a patient awaiting for death soon may be considered for euthanasia. The job of a physician should always be to help their patient in any way possible. It ¡s the duty as a professional to heal, prolong life, and to reduce suffering. In some extreme cases when every other alternative is hopeless, the best that a physician can do would be to help a person hasten death in order to relieve the unnecessary suffering they would have to go through. Another argument supporting the use of euthanasia is that everyone would b ...

Foods in America Essay Example | Topics and Well Written Essays - 250 words

Foods in America - Essay Example Although these dried foods are used to give flavor to dishes, I still eat them raw and at times I fry them as snacks. One of my favorite dishes made from dried foods is Pemmican. This dish is made up of dried berries, nuts, and meat. What I like about this food is the fact that it is very handy and convenient because you could eat it without cooking it first. You can eat it anytime you want. Yet, there are some American Indian foods that I do not like that much. One of those I like the least is their smoked foods. Although I like dried foods, I still find the taste of smoked foods quite unpleasant, especially the smoked salmon. I find it too salty and fatty. I think smoking foods is best for preparing and preserving food, but not as an actual dish. Even so, I really like most of American Indian foods. They are natural, healthy, and savory. Madison, Deborah & Gary Paul Nabhan. Renewing America’s Food Traditions: Saving and Savoring the Continent’s Most Endangered Foods. White River Junction, Vermont: Chelsea Green Publishing, 2008.

Quality of Health Care Essay Example | Topics and Well Written Essays - 1250 words

Quality of Health Care - Essay Example The paper outlines the obstacles to quality health care and ways of overcoming the obstacles. Quality health care refers to the services that ensure that healthy people continue to remain healthy, curing entirely acute diseases, and those suffering from chronic diseases live a long fruitful life. Quality care has to ensure that the three kinds of people receive adequate and prompt care. This process faces challenges that prevent it from achieving its maximum potential. One of the challenges is poor access to these services (McLaughlin, 2006). Access to quality care refers to the ability of individuals to access medical services when they need it. It entails two different but related components, that is, availability of facilities that provide health care around where people live and the aptitude of people paying up for the services. Inability to pay is a financial barrier to healthcare. Medical care is expensive to many individuals in the country. It is for this reason that the government came up with medical insurance to subsidizes this fee. It works in a manner that ensures that most of those under employment are insured. This insurance extends to their family members, as well. However, fractions of people in the country are under employment (Elizabeth & Maulik, 2008). The unemployed and self-employed do not have access to insurance. They pay the entire bill themselves, which is rather expensive. In addition to this, these people do not qualify to be under public programs including Medicaid and Medicare since they are unemployed. Medicaid and Medicare help in subsidizing the cost of health care services to be incurred by its members. An alternative is to purchase the individual private coverage, which goes for a rather high premium. The number of people without health insurance continues to rise steadily due to many factors. A major factor is the rise