Marketing Plan

INTEGRATED MARKETING COMMUNICATIONS AND THE ROLE OF E-MARKETING INTRODUCTION The center of this level will be Celebrating 125 years of coca cola, concentrating on the integrated merchandise communications and the role of e-marketing inwardly the event. An synopsis of the current use of e-marketing will be undertaken and attendant recommendations outlined. take BACKGROUND In a bid to hold on its 125th anniversary, coca plant pinhead initiated a multi-channel bm to consecrate thank you to their consumers, employees and partners for their go on loyalty (Coca Cola, 2011). The influence of the campaign is the brands rich and iconic inheritance over the decades, as hygienic as recognising its enduring woo and celebrating 125 years of livery happiness in a bottle(Coca Cola, 2011). Elements of the campaign included- * exterior events * TV advert * Limited reading packaging * outside advertising The campaign also conducted an e-ma rketing campaign using composite media. Consumers were able to upload a photograph of themselves, chose a vicissitude of designs and backgrounds to create their retro Coca Cola poster, (See Figure 1). An I Pad application program was also released by Coca Cola illustrating the brands journey through the years.

Figure 1 (cokezone.com) E-MARKETING electronic marketing is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems (Peterso n, 1997:6). Electronic resources are facili! tating the circumspection and executing of marketing activities effectively and efficiently. New electronic technologies organise for speedier and less(prenominal) costly introduction of marketing activities. This proves vital for an organisation choke within any market, as consumers strive to keep up with latest technologies and information. The electronic marketing activity management (EMAM) influence (see...If you want to get a full essay, order it on our website: BestEssayCheap.com

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